The site started in 2021 as a single long blog post about why a client’s checkout page took eleven seconds to load. The post did unexpectedly well, mostly because it showed the actual before-and-after numbers, and the questions in the comments turned into the next dozen articles.
Since then we have worked through caching, Core Web Vitals, server choice, and security, always with the same approach: take one real problem, fix it properly, and write down exactly what worked. The archive is small on purpose. We would rather publish ten articles worth reading than a hundred written to fill a content calendar.