We are a small team of developers and writers who got tired of WordPress performance advice that was either hand-wavy or so deep in server internals that nobody could act on it. This site is our attempt at the middle ground: practical, tested guidance that you can apply to a real site this afternoon.
Everything we publish is run on the same kind of hardware most readers use, not a lab environment tuned to produce flattering numbers. When we say a change made a page faster, we measured it, and we will tell you by how much and where the trade-offs are.
